JOINT MEDIA RELEASE
9 April 2018
Popular British triathletes Alistair and Jonny Brownlee have today shared their personal experiences of the 2018 Gold Coast Commonwealth Games, while enjoying some of the city’s many tourism attractions.
Along with a long list of accolades between them, including Commonwealth Games champion and Olympic gold, silver and bronze medals; the brothers are known for their heroic finish at the 2016 World Triathlon Series in Mexico, when Alistair gave up his chances of winning the race to help Jonny over the finish line.
Tourism Australia, together with Tourism and Events Queensland, has partnered with the Brownlee Brothers to promote the Games in the United Kingdom and Federal Trade, Tourism and Investment Minister and Gold Coast MP Steven Ciobo welcomed the brothers at Burleigh Heads beach today.
Minister Ciobo said the high number of UK tourists visiting Australia was a testament to the camaraderie between both nations.
“The Brownlee brothers’ strong and endearing sense of mateship is not only one that is personified among many Australians, but has also long been a sentiment held between our country and our close ally of Britain,” he said.
“The United Kingdom is our third most valuable tourism market and fourth largest in terms of visitor arrivals, and UK arrivals are the highest they’ve been in more than a decade, boosted by the influx of English cricket fans during the recent Ashes series,” he said.
“With the Gold Coast 2018 Commonwealth Games in full swing and with likes of UK sporting stars the Brownlee brothers competing, we hope to see even more Brits making the trip Down Under soon.”
“While the focus of the Commonwealth Games is on the world-class sporting performances, it also presents an opportunity to deepen our ties with our fellow Commonwealth nations, particularly those that represent some of Australia’s most significant tourism markets, including Canada, India, Malaysia, Singapore and the United Kingdom.”
Minister Ciobo said advocacy plays a crucial role in Tourism Australia’s marketing strategy.
“Tourism Australia works with well-known Australian and international personalities,through its successful Friends of Australia program, promoting their Aussie experiences across Tourism Australia’s platforms, generating interest.”
Commonwealth Games and Tourism Industry Development Minister Kate Jones said the Brownlee brothers’ time on the Gold Coast would inspire the pair’s fans back home to come and experience the best address on earth.
“Alistair and Jonny have spent a number of weeks in Queensland, including on the Sunshine Coast, before heading to the Gold Coast 2018 Commonwealth Games,” Ms Jones said.
“The pair are making the most of their time in Queensland, enjoying our best experiences, including learning to surf at the iconic Burleigh Heads.
“Tourism and Events Queensland is proud to partner with Tourism Australia to host the Brownlee brothers and show the triathletes around the Gold Coast.
“The brothers are among more than 6000 athletes from around the globe in Queensland, where life is beautiful one day and perfect the next.”
Ms Jones said the Gold Coast 2018 Commonwealth Games is putting Queensland on the world stage and highlighting Queensland as the home of world-class events.
“The Commonwealth Games are expected to be watched by more than a billion people, attract more than 670,000 visitors and generate billions of dollars for the state’s economy,” she said.
The renowned brothers join 6,600 of the world’s greatest athletes currently competing at this year’s Games, joining almost 15,000 volunteers for this historic event.
The Games also provide a valuable platform through which the Gold Coast and Australia can shine as a destination on the world stage.
Tourism Australia, in conjunction with Queensland’s state and local tourism bodies, have been working to enhance the destination image and grow awareness of tourism offerings to target international markets.
The Games provide an opportunity for all of those attending the event to return home at the end of their visit as advocates for Australia; sharing their stories with family, friends and on social media, and visit again one day.